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Zeller Provides Closure for Lux

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By: Jamie Matusow

Editor-in-Chief

Unilever has launched a new look for its popular Chinese brand Lux. Zeller worked closely with Unilever to develop a shaped, one-piece flip-top hinge closure. The challenging design required a tapered lid and body with an oval shape contour. The design also required a self-draining system on the top body of the cap to drain residual water residue.

Zeller created 200mL and 400mL versions of the Zelsnap hinge closure for Lux shampoo and conditioner. The closures are manufactured in white. According to Zeller, the Lux re-launch in China met with positive consumer response and increased sales.

Zeller is a brand owned by Global Closure Systems.

More information: www.gcs.com.

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